I'm always looking to improve my clients' experiences with our digital marketing platform and although they all love the weekly blogging, the social media automation and the mailer system, there's always room for improvement. We've now released our new contact management system ...
It's been in development for a long time. I created an initial version some years ago, but feedback from those that tested it was that it was overly complicated and slightly confusing. Ok, I'll take that on the chin. Trying to balance contacts, industries, stages and sources and wrap them in custom emails was complicated.
The funny thing is though, that other priorities came up and so the contact manager fell by the wayside and remained only as a niggle in the back of my mind ... something that disappointed me each time I thought about it. I resolved to get it sorted, but it needed to be far simpler and easy to use that the first version was.
Roll forward a couple of years and I'd just integrated a new popup contact form system and wanted somewhere to send the enquiries. I thought, "Hey, I'll create a selling system where I can take the enquiries, figure out what the person wants and progress the enquiry through to the launch of a squeaky clean new blog. What a great idea!". But, as with many projects small business owners start, it didn't end up like that.
Yes, I can feed in new enquiries into it and yes I can progress those enquiries through stages, but I realised I needed to keep track of all my contacts, not just new enquiries, so I went back and looked at the original version I'd created a few years ago and figured out what I liked and didn't like about it.
And just a few short weeks of furious coding later, I started populating the new version with all my BNI, 4N and other contacts I had on business cards, bits of paper, spreadsheets and in my head
I'm thrilled it's so good and here's why:
- It allows you to define up to 16 sections to organise the people I know
- Contacts can be moved between sections quickly and easily
- All the usual contact details are included
- I've added in lots of ways to keep in touch like direct links to Facebook, Twitter and LinkedIn
- You can even trigger Facebook Messenger and WhatsApp conversations
- The finishing touch was to add in their profile picture with a publicly accessible image
- There's an extensive notes section
- There's an easy way to share a contact's details with others
- You can big them up on social media
- Records can be tagged so you can concentrate on them and they appear at the top
- It can send SMS messages. Just don't spam people or I will switch it off!
- And finally, you can define standard emails that you select and send individually
Because it's so new, I've also added bug report and feature request emails too.
So, our new contact manager is available to all existing clients on request and I'll talk them through setting it up although it is very, very simple. There is no extra charge to add this feature to their blogging platforms and it will be available with all new blogs.
For just £9.99 per month (on direct debit), you can get it as a separate product with your own secure login, domain name and SSL certificate so you just log in and go! I'll be producing a written user guide and video to support you with getting started.
It's been a long-time coming, but our new SLO Contact Manager was totally worth the wait.
If you're interested in blogging for your business, do call us on 0333 335 0420 or leave a comment below and let's see how we can help you.