The Story Behind The New SLO Contact Manager

A number of years ago, when I was going through my cancer treatment, I needed a coding project to focus my mind and get me out of the morphine-induced brain addle that I suffered daily. I thought about the one thing that was lacking in my digital marketing platform and that was contact management ...

I'd looked around at the mainstream CRM systems such as HubSpot and Zoho and decided there were far too many features I'd never use, and the 'free' versions were very limited in functionality anyway. I could not even export my data if I chose to go elsewhere.

"So, me being me, I created my first attempt at a contact manager!"

Although I liked it, my clients who tested it found it to be a bit too complicated. The phrase "spinning too many plates" was bandied about several times and as I was beginning to feel worse as my cancer treatment progressed, this version of the contact manager fell by the wayside.

But it was always there in the back of my mind. It was something that I was going to get around to one day ..., but I never seemed to get around to it ... only the sense of disappointment I had about the project remained!

Until very early in 2021 when, knowing lockdown was going to end at some point, I decided I had to get out of the funk we were all feeling after Christmas, and so a programming project was needed. Guess what it was going to be? That is right, the definitive version of my contact manager. This time it would be a lot simpler than the previous version, and a lot more useful.

Originally, it was going to just be for my blogging clients. A value-added function that would get them to regularly log into their blog back-end and check out their visitor stats as well as have a repository for their business contacts.

One afternoon, as I was happily in the flow of coding, my best friend Kirsty Parris of Andromeda Business Consulting fame dropped in for a coffee and asked what I was working on. I told her I was creating a new contact manager for my clients and she asked for a demonstration.

Even at that early stage, she could see it was something useful and said, "I want that." to which I told her that as she was not a blogging client of mine she couldn't have it. With a look of consternation on her face she replied, "I don't care, I want it ... make it work for me, and I'll pay you for it!"

So, that told me, didn't it? Got to listen to the marketing expert, haven't I? Of course, I could make it work for her with a little thought. The first thing I had to do was figure out how to allow people to log in to just the contact manager which I did by creating a custom home page attached to a unique and individual domain name.

I implemented Google ReCAPTCHA and wildcard domains and SSL certificates on my servers and embedded the PayPal subscription service. After a lot of debugging and additional coding for some final ideas I wanted to build in, it was ready for her to test.

And she loved it! Yes, there were a few bugs that she found that needed fixing and she also suggested some additional bits and pieces she'd like to use, but by the end of March 2021 it was pretty much finished. It was joyous watching her contact counter tick up as she added and organised everyone she knew in the business world.

And now I am working on the user guide for a finished product that I'm hoping will become an additional income stream for me. I am bursting with ideas for new features to code into the contact manager, but you have to draw the line somewhere.

"The rule behind it is to keep it simple!"

I really don't want to overload it with stuff people will never use as HubSpot and its ilk suffer from. It's not going to be something that is all things to all people. It's designed for small business owners who need to organise and keep in touch with their business contacts. And it does that really, really well.

The new SLO Contact Manager will be released on the 1st of May 2021.


If you're interested in blogging for your business, do call us on 0333 335 0420 or leave a comment below and let's see how we can help you.