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What Exactly Is A Blog?

And why do you need one?


Posted by Steffi Lewis on 24/09/2018 @ 8:00AM

When I talk to potential new clients, I sometimes have to show them what a blog actually is! Everyone has heard of blogging, and most entrepreneurs and business owners feel they should have one ...

If you're thinking of blogging it may be a great idea to talk to us at SLO Media. We'll do it for you!

If you're thinking of blogging it may be a great idea to talk to us at SLO Media. We'll do it for you!

copyright: nexusplexus / 123rf

In a nutshell ... a blog is a website. However, it's one that is very specific about what it does. It stands apart from your existing one-way sales and marketing materials and can even be separate from your own formal company website.

"It's designed to enable a two-way conversation between you and the people most important to your business ... your customers and clients!"

You can create a very personal connection with them, which in turn builds loyalty and ensures a good working relationship grows between you. You also get immediate feedback ... good or bad ... via comments, messages and shares on their favourite social networks.

Blogs are normally organised into date descending order so the very latest blog posts appear at the top of the list and visitors to your blog can easily find what they're looking for within a couple of clicks.

Throw in a simple search engine, well-formed keywords for each post, and well-written sensory-based writing ... and you've got a blog that is easy to find, easy to use and easy to keep reading ... and then you and your brand stays in the mind of your customers!

And Google will love your blog because it is regularly updated. For specific keywords, it's really quite easy to push your blog up through the rankings, quickly and easily until you're on the first page ... and that makes a big difference to your brand exposure. No expensive SEO dark arts required ... just good solid web experience, common sense and a total belief in what we do for you.

A website is about your company, and in the main, it's written by sales and marketing people, normally in quite a formal way. A blog for the same company can be more informal, more relaxed, sometimes even humorous ... but that's when people start to trust you and really listen to what you have to say.

How do you think that personal connection, combined with a strong degree of trust in your knowledge and a perception of you being at the top of your industry would affect someone's buying strategy? Do you think it would make it easier for you to sell to them if, when you shook hands for the very first time, they said, "I read your blog! Some awesome stuff in there!"

Now, wouldn't that be a great icebreaker?

Until next time ...



Would you like to know more?

If anything I've mentioned in this blog post resonates with you and you'd like to discover more, do give us a call on 0333 335 0420 and let's see how we can help.

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About Steffi Lewis ...


Developer, blogger, photographer, videographer, foodie, cat lover, sci-fi nut, cancer survivor, countryside dweller, and Creator In Chief of SLO Media.

A 30+ years veteran developer with knowledge of Windows Servers, SQL Server, HTML, Classic ASP, JavaScript, and CSS. Using my knowledge and talents to create, maintain and enhance Steffi/CMS that offers blogging, social media and email services to small business owners throughout the UK.

I've also worked as a professional photographer in Los Angeles, USA and been a Vision Mixer and Producer for live television in my time.


0333 335 0420