Frequently Asked Questions
We're always happy to answer any question you may have about how we create and run your perfect online marketing channel. Here are a few we've already been asked, some quite technical, some not so
What platform do you use?
We've developed our own platform in-house and call it Steffi/CMS after our founder. It has the best bits of Wordpress, to create blogs, but also includes similar functionality to Hootsuite and MailChimp too! So instead of using many different platforms, with different interfaces, there's just one that lets us create and run your perfect marketing channel
We've been refining and enhancing Steffi/CMS for nearly 10 years and it is a hugely functional and stable platform. From a client's perspective, it's incredibly easy to use!
What modifications do I need to make to my DNS to have one of your custom blogs?
If you are an individual using your own domain name then go into your Advanced DNS settings and either modify the www record if it is available or create a new one called www. In the IP number box, enter 220.127.116.11 then click update
If you already have a website at www and want to create a new blog record that points at our servers, go into your Advanced DNS and add a new A record called blog. In the IP number box, enter 18.104.22.168 then click the update button
I'm an individual rather than a business, what domain name should I use?
We always recommend that an individual uses their own name when claiming their space on the web. You may not be able to get a dot com with your own name, but there are many other 'top-level domains' available.
We'll certainly help choose the right one for you, will register it (sometimes for free) and renew it for you each and every year you're our client
I have a website already created in Wordpress. Can you update the blog in it?
Yes we can! Our workflow is exactly the same whether you have one of our custom blogs or we publish blog posts in your Wordpress website. You will have to trust us with your username and password though
Can you still do social sharing and send blog mailers if I use Wordpress?
Of course! Our social sharing and blog mailer tools can work wherever we publish your blog posts. yes, we always prefer you have a custom blog on our platform because of the additional functionality and tracking, but it really doesn't matter either way
Many Internet guru's have read a book and think they know it all
What are your credentials?
Our Founder, Steffi Lewis, published her first website for the Open University in 1994, founded a web design company in 1997, was involved with the dot-com boom in 2000, started blogging in 2006 whilst working in California then launched Steffi/CMS in 2011
In years worth of experience, we're now at 30 years of working with computers, the Internet and the World Wide Web. So quite a bit more experienced than most!
Why should I work with you rather than get my web designer to set it up for me?
Web designers are great at web design and they could easily set up a blog within your website. But then you're on your own and you have to do all the work yourself. We're with you every step of the way and edit, write, publish, share and email your words of wisdom for you, week in, week out
You could spend up to 10 hours a week running your own online marketing channel, but if you think about your hourly rate, it makes a lot of sense to get us to do it for you. Besides, we're sure you could think of far better things to do with that time than just sitting at your computer doing your online marketing!
How do your fees work and is there a minimum term?
Our services are on a month-by-month basis. Pay for a month, get a month's worth of services. No long contract, just one month's notice to quit, though we recommend an initial 6-months so you can be sure it's working for you
You can choose the best time of the month for you to pay us by Direct Debit, either on 1st, 7th, 14th, 21st or 28th of each month. There is no VAT due on any of our services at this time. Any invoices issued within your notice period must be honoured
Do you offer a free trial?
Yes we do! All of our clients start with a 30-day free trial to 'settle in' to our workflow. We create a custom blog on our platform and you get your 4 free blog posts there
If you choose to continue working with us after that, we'll sort out the domain name for you, switch on search engine indexing and update the brand to match your own. Or we can move the current blog posts to the blog in your Wordpress website if you want us to edit and publish there instead
If you don't like what we do then after you get your 4 free blog posts published, you can walk away. If you do, then choose the add-on services you require and let's get going with your perfect online marketing channel
If you know you want to work with us and are happy to wave your free trial (and get going straight away) then we'll discount you £100 off your first month's fees!
What's your plan of action for 2020?
We intend to double our client base and grow our team. We'll also be launching our new Contact Manager soon as well as building a content creation add-on service to get fresh, new content (in addition to your blog posts!) out there each and every week