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SLO Media Limited

SLO Media Limited

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Blog Mailers: A Closer Look At Our Add-On Service

What is it and how does it work?

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Posted by Steffi Lewis on 30/11/2020 @ 8:00AM

Email has been with us for decades and is a staple part of any marketing plan and our Blog Mailers Add-On Service offers an easy way to get your brand, your messages and your words of wisdom in front of your contacts each week ...

Our blog mailer add-on can achieve a better open/click rate than MailChimp!

Our blog mailer add-on can achieve a better open/click rate than MailChimp!

copyright: ra2studio / 123rf

Remember, social media posts disappear from feeds pretty quickly, but email tends to hang around in inboxes for far longer and a lot of people will click and scan through to see if there's any benefit to them reading it.

"There's no guarantee on deliverability to inboxes, but done right, there is a good chance of getting it to ping up and wait to be read.

Spam filters are a real problem for email marketers. We all want to put our products, services and special offers in there but as soon as you use words like 'free', 'sale' and 'special' (and currency symbols), spam filters start getting interested in your email and shunt them into junk folders or don't bother delivering them at all.

Try tricking them by using symbols or spaces (for example, 's p e c I a l   o f f e r' or 's.p.e.c.i.a.l ... o.f.f.e.r') and they'll know you're up to something dodgy. Just send an image rather than text and you're junked almost immediately. You have to get your text/HTML/image ratios right to pass inspection.

So, what can you do? Well, you change your thinking from sales, sales, sales to trust-building and brand awareness. You email your new blog post each week instead, and get your branding and knowledge into the recipient's mind.

Remember that 99% of your contacts are in 'don't need now but may need in the future' mode and brand awareness is about getting them to contact you before they dive into search. Sending your blog post each week is a great way to do this.

"And we can build and send your blog
mailer each week for you!"

It's built into our online marketing platform already. As we edit your blog post, we create a blog mailer at the same time. If you've given us an email list of your contacts, the morning we publish your blog post, we'll send out the email to your list!

In addition, we have an effective little sign-up form that appears when a visitor scrolls down your blog posts. This means that if they like what they read, there'll be a good chance they'll enter their first name and email address and join your mailing list. We can even set up an 'exit intent' sign-up form too.

Each time someone signs-up via your blog, and once we validate that it's not spam, you'll get an email with their details in it and they get an email thanking them for joining your list and asking them to 'whitelist' your email address to ensure future delivery.

Email marketing is still a very powerful tool so wouldn't it be a great idea to let us do that for you as part of your simple monthly subscription?

We do all the work and you get all the glory? What's not to like about that?

Until next time ...



Would you like to know more?

If anything I've mentioned in this blog post resonates with you and you'd like to discover more, do give us a call on 0333 335 0420 and let's see how we can help.

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About Steffi Lewis ...


Developer, blogger, photographer, videographer, foodie, cat lover, sci-fi nut, cancer survivor, countryside dweller, and Creator In Chief of SLO Media.

A 30+ years veteran developer with knowledge of Windows Servers, SQL Server, HTML, Classic ASP, JavaScript, and CSS. Using my knowledge and talents to create, maintain and enhance Steffi/CMS that offers blogging, social media and email services to small business owners throughout the UK.

I've also worked as a professional photographer in Los Angeles, USA and been a Vision Mixer and Producer for live television in my time.


0333 335 0420